“Oppong said he feels companies are experiencing “diversity fatigue” because their 2020 initiatives were not sustainable. “Part of the challenge is that a lot of folks in chief DEI office roles were not set up for success in the first place,” he said, adding that colleagues in the field have told him they’ve had to fight for funding for their teams. “That just shows the surface level investment in the work.” Still, Oppong said, as the US becomes more diverse, so are the consumers for many major companies. “The consequence is you’re not going to effectively serve the shifting demographics of the (country) and it reduces your customer base,” he said.
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